Contact Information

Tel: (317) 455-LEAP (5327)
Fax: (317) 638-2525
* Please call before Sending fax *


"AJ can grasp the fundamentals of a complex situation very quickly, and present a cogent summary of the facts without getting bogged down in details. He has a wry, witty style which helps him convey his message with eloquence and flair."

-Brad King, Co-Director, Indiana Election Division

"I have seen first-hand the positive impact CrossRoads Group can have on campaign operations – especially those of rookie candidates. That is why I asked AJ and Evan [of Aequatis Media] to pioneer a first-ever campaign strategy and list of services for liberty candidates across the country."

-Mark Rutherford, Chairman Atlas!Liberty PAC

News & Events
It may not make the WSJ, but it's important to us.

August 1st, 2010
CrossRoads Group begins working with The Atlas!Liberty PAC to help bring victories to Libertarian Candidates across the country.   More »

May 7th, 2010
CrossRoads Group is now offering custom iPhone app development for current clients. Now you can say, "We have an app for that!"   More »

January 1st, 2010
The ink is dry! CrossRoads Group has partnered with Aequitas Media, the leader in Social Media and Web Development.   More »


Joseph Adamje ‘AJ’ Feeney-Ruiz
CEO and Founder


Indiana University, Indianapolis, IN
School of Law
Juris Doctor (JD), May 2010
Certified Indiana Public Policy Mediator; Pro-Bono Mediator for the Indiana EEOC
IU ABA Client Counseling Competition Champion & Intramural Moot Court Advocate
Officer, Phi Delta Phi; Evening Division Representative, Student Bar Association
Student Member, American & Indianapolis Bar Associations
International Legal Study, Summer 2007: Renmin University - Beijing, China; Dubrovnik, Croatia

Kelley School of Business
Masters in Business Administration (MBA), May 2010
Project Leader, Best Presentation Recipient, $1.4 Million Consulting Project, July 2009: Kunming and Beijing, China
Discovery, Innovation, and Venture Enterprise (DIVE) Consulting Program, July 2009-July 2010
Dale Carnegie Sales Course Graduate, May 2007
Techpoint 2007 Entrepreneurial Pitch Competition Money Finalist
Member, National Society of Hispanic MBAs

DePauw University, Greencastle, IN
Bachelor of Arts in Political Science and Media (BA), May 2004
Executive Director, Vice Chair, & Secretary, IN Federation of College Republicans
Parliamentarian & Vice President, DePauw Student Congress
Chairman, DePauw University College Republicans
Member & Officer, Delta Upsilon Fraternity
Media Fellow & Honor Scholar, DePauw Honors Programs in Media and Academics, Fall 1999-Spring 2003



Owner and Consultant Jan. 2007-Present
Crossroads Group LLC, Indianapolis, IN
Assist clients with messaging, strategy, business development and sales

Client: Carlos May for U.S. Congress (IN-7) (2009-10): Political Campaign Management
Ran day-to-day operations for U.S. Congressional Campaign in the 7th District (Indianapolis) of Indiana
Managed senior staff of 20 individuals and a hundreds of volunteers

Client: Balanced Education for Everyone Campaign (2010): State Director and Publicist
Manage staff of 2 and run operations for campaign to seeking balanced curriculums in Indiana public schools
Liaison to Washington, DC and publicist for promoting statewide cross media attention for campaign

Client: AJ’s Travels/Adventure Indy (2007-2009): International Travel Author and Entrepreneur
Chronicle travel and active lifestyle experiences for book and potential adventure travel company

Client: MPlicit Communications (subcontract) (2007): Market Research
Conduct interviews and focus groups to compile information for qualitative analysis for national clients

Communications Director March 2005-Jan. 2007
Indiana Secretary of State Todd Rokita, Indianapolis, IN
Oversaw and created or collaborated on all paid and earned media originating in the Office of Secretary of State
Served on Executive Staff as Spokesman and Chief Communications Officer for state’s third-highest elected official
Created media plans, wrote speeches, press releases, public service announcements and web content
Interacted with Indiana press corps on a daily basis, coordinated press events and special media opportunities



Carlos May for Congress – Campaign Manager (10 months)
Todd Rokita for Secretary of State (IN) – Campaign Press Secretary (7 months)
Marvin Scott for U.S. Senate (IN) – Deputy Campaign Manager (4 months)
Office of the Speaker, United States Congress – Press Officer (2 months)
Cellular Telecommunications & Internet Association (CTIA) – Government Relations (6 months)
Center for Print and Broadcast Media, Leadership Institute – Media Training (4 months)
The Media Research Center – News Analyst (3 months)
The Washington Times – Editorial/Commentary Department (3 months)



Columbia Club, Indianapolis, IN, Associate Member
Antelope Club, Indianapolis, IN, Member
Delta Upsilon Fraternity, Indianapolis, IN, Alumni Member
Phi Delta Phi Legal Fraternity, Indianapolis, IN, Member
National Society of Hispanic MBAs, Indianapolis, IN, Member
Public Relations Society of America (PRSA), Indianapolis, IN, Regular Membership Pending
United World Colleges International, London, UK, Alumni of 2-year resident program at UWC-USA (Montezuma, NM)
Professional Association of Diving Instructors (PADI), Frenchs Forest NSW, Australia, SCUBA Divemaster
International Association for the Development of Freediving (AIDA), Lausanne, Switzerland, 2* Freediver
Royal Yachting Association (RYA), Southampton, UK, Day Skipper
Boy Scouts of America (BSA), Indianapolis, IN, National Eagle Scout Association (NESA) Lifetime Member
Downtown GOP, Indianapolis, IN, Member
Marion County GOP, Indianapolis, IN, Precinct Committeeman
Indiana State GOP, Indianapolis, IN, Delegate 2006